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Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
The Indie Brands Taking Latino Hair Care Global
Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.
The Indie Brands Taking Latino Hair Care Global
Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
Supplements Are Booming. So Is Scepticism.
Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
Supplements Are Booming. So Is Scepticism.
Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
Prestige Hair Care’s Shampoo Problem
In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.
Prestige Hair Care’s Shampoo Problem
In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.
How Body Scrubs Became Gen-Z Collector’s Items
Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.
How Body Scrubs Became Gen-Z Collector’s Items
Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.
What Tariffs? Europe Inc. Adapts as Many Firms Post Gains in US
Companies from luxury players to Unilever are navigating tariffs better than anticipated.
What Tariffs? Europe Inc. Adapts as Many Firms Post Gains in US
Companies from luxury players to Unilever are navigating tariffs better than anticipated.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant
Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.
Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant
Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.