The Stockholm Fragrance Start-Up Smart Money Is Betting OnUnifrom™

CEO

Far away from the French botanic garden and its constant inspiration for commercial perfumes lies a different type of reference for scents - namely, the stairwells of the high-rise where families from all over the world would settle down. The aromas of spices being blended, incense being lit, and food being cooked would seep through the cracks of the doors and accumulate in this special scent that became the basis of Unifrom™ and where the inspiration for the house is.
Unifrom™ is the scandinavian perfume house that builds the next generation of luxury goods. With the the ambition to change how the traditional perfume user integrates with fragrance they are introducing unique formats and experiences to the world of beauty.
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The Stockholm Fragrance Start-Up Smart Money Is Betting On
Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.

The Stockholm Fragrance Start-Up Smart Money Is Betting On
Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.