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Under Armour

Under Armour
Marketing

Global Sportswear Brands Making a Play for Women

With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.

Marketing

Global Sportswear Brands Making a Play for Women

With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.


News & Analysis

Under Armour Stocks Fall After NBA Star Says Players Dislike Company's Shoes

Golden State Warriors forward Kevin Durant caused the sportswear company’s stocks to sink more than 3 percent after saying young players prefer wearing Nike.

News & Analysis

Under Armour Stocks Fall After NBA Star Says Players Dislike Company's Shoes

Golden State Warriors forward Kevin Durant caused the sportswear company’s stocks to sink more than 3 percent after saying young players prefer wearing Nike.


News & Analysis

Social Goods | The Exploitation of Influencers, the Appeal of Genderless Fashion

This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.

News & Analysis

Social Goods | The Exploitation of Influencers, the Appeal of Genderless Fashion

This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.


News & Analysis

Under Armour Chief Executive Resigns From President Trump’s American Manufacturing Council

Kevin Plank is the second executive to leave the council on Monday, following widespread disapproval of President Trump’s response to violent protests led by white supremacists over the weekend in Charlottesville.

News & Analysis

Under Armour Chief Executive Resigns From President Trump’s American Manufacturing Council

Kevin Plank is the second executive to leave the council on Monday, following widespread disapproval of President Trump’s response to violent protests led by white supremacists over the weekend in Charlottesville.


News & Analysis

Under Armour Sneakers Have Lost Their Traction

The sportswear brand reported a 2 percent decline, to $237 million, in footwear revenue for the quarter, compared with a 58 percent jump over the same period in 2016.

News & Analysis

Under Armour Sneakers Have Lost Their Traction

The sportswear brand reported a 2 percent decline, to $237 million, in footwear revenue for the quarter, compared with a 58 percent jump over the same period in 2016.


News & Analysis

Under Armour Stock Slumps as Brand Plans Restructuring

Citing sluggish results in North America, the athletic brand trimmed the lower end of its guidance by two percentage points. That helped send the stock on its worst tumble in six months.

News & Analysis

Under Armour Stock Slumps as Brand Plans Restructuring

Citing sluggish results in North America, the athletic brand trimmed the lower end of its guidance by two percentage points. That helped send the stock on its worst tumble in six months.


News & Analysis

The Fight to Design the Perfect Sports Bra

The sports bra category has grown more than 20 percent year-over-year to about $3.5 billion in the US in 2016, fuelling an arms race among athletic wear makers.

News & Analysis

The Fight to Design the Perfect Sports Bra

The sports bra category has grown more than 20 percent year-over-year to about $3.5 billion in the US in 2016, fuelling an arms race among athletic wear makers.


News & Analysis

How Under Armour Lost its Swagger

Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.

News & Analysis

How Under Armour Lost its Swagger

Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.


Retail

Under Armour Surges After Posting Smaller Than Expected Loss

The company posted a smaller loss than expected, renewing optimism that the athletic brand can pull out of its current slump.

Retail

Under Armour Surges After Posting Smaller Than Expected Loss

The company posted a smaller loss than expected, renewing optimism that the athletic brand can pull out of its current slump.


Retail

Under Armour Braces For First Loss Since IPO

The sportswear company is poised to report its first quarterly loss since going public in 2005, a setback for a high-flying growth firm that’s already had a tumultuous start to the year.

Retail

Under Armour Braces For First Loss Since IPO

The sportswear company is poised to report its first quarterly loss since going public in 2005, a setback for a high-flying growth firm that’s already had a tumultuous start to the year.