Under Armour

Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.

Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.

Under Armour Stocks Fall After NBA Star Says Players Dislike Company's Shoes
Golden State Warriors forward Kevin Durant caused the sportswear company’s stocks to sink more than 3 percent after saying young players prefer wearing Nike.

Under Armour Stocks Fall After NBA Star Says Players Dislike Company's Shoes
Golden State Warriors forward Kevin Durant caused the sportswear company’s stocks to sink more than 3 percent after saying young players prefer wearing Nike.

Social Goods | The Exploitation of Influencers, the Appeal of Genderless Fashion
This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.

Social Goods | The Exploitation of Influencers, the Appeal of Genderless Fashion
This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.

Under Armour Chief Executive Resigns From President Trump’s American Manufacturing Council
Kevin Plank is the second executive to leave the council on Monday, following widespread disapproval of President Trump’s response to violent protests led by white supremacists over the weekend in Charlottesville.

Under Armour Chief Executive Resigns From President Trump’s American Manufacturing Council
Kevin Plank is the second executive to leave the council on Monday, following widespread disapproval of President Trump’s response to violent protests led by white supremacists over the weekend in Charlottesville.

Under Armour Sneakers Have Lost Their Traction
The sportswear brand reported a 2 percent decline, to $237 million, in footwear revenue for the quarter, compared with a 58 percent jump over the same period in 2016.

Under Armour Sneakers Have Lost Their Traction
The sportswear brand reported a 2 percent decline, to $237 million, in footwear revenue for the quarter, compared with a 58 percent jump over the same period in 2016.

Under Armour Stock Slumps as Brand Plans Restructuring
Citing sluggish results in North America, the athletic brand trimmed the lower end of its guidance by two percentage points. That helped send the stock on its worst tumble in six months.

Under Armour Stock Slumps as Brand Plans Restructuring
Citing sluggish results in North America, the athletic brand trimmed the lower end of its guidance by two percentage points. That helped send the stock on its worst tumble in six months.

The Fight to Design the Perfect Sports Bra
The sports bra category has grown more than 20 percent year-over-year to about $3.5 billion in the US in 2016, fuelling an arms race among athletic wear makers.

The Fight to Design the Perfect Sports Bra
The sports bra category has grown more than 20 percent year-over-year to about $3.5 billion in the US in 2016, fuelling an arms race among athletic wear makers.

How Under Armour Lost its Swagger
Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.

How Under Armour Lost its Swagger
Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.

Under Armour Surges After Posting Smaller Than Expected Loss
The company posted a smaller loss than expected, renewing optimism that the athletic brand can pull out of its current slump.

Under Armour Surges After Posting Smaller Than Expected Loss
The company posted a smaller loss than expected, renewing optimism that the athletic brand can pull out of its current slump.

Under Armour Braces For First Loss Since IPO
The sportswear company is poised to report its first quarterly loss since going public in 2005, a setback for a high-flying growth firm that’s already had a tumultuous start to the year.

Under Armour Braces For First Loss Since IPO
The sportswear company is poised to report its first quarterly loss since going public in 2005, a setback for a high-flying growth firm that’s already had a tumultuous start to the year.