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Under Armour

Under Armour
Technology

Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


News & Analysis

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps

Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.

News & Analysis

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps

Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.


Financial Markets

Under Armour Soars After Footwear Surge Helps Boost Profit

Under Armour Inc. shares rose as much as 14 percent in early trading after its fourth-quarter results and annual forecast surpassed analysts’ estimates, helped by newer products.

Financial Markets

Under Armour Soars After Footwear Surge Helps Boost Profit

Under Armour Inc. shares rose as much as 14 percent in early trading after its fourth-quarter results and annual forecast surpassed analysts’ estimates, helped by newer products.


Financial Markets

The Rise, Stumble and Future of Lululemon

How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

Financial Markets

The Rise, Stumble and Future of Lululemon

How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.


Marketing

Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports

Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.

Marketing

Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports

Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.


Financial Markets

Under Armour Tumbles After Analyst Says It Has a Woman Problem

Under Armour Inc. suffered its worst stock decline in more than four months after Morgan Stanley pointed to a market-share decline for the company, especially among women.

Financial Markets

Under Armour Tumbles After Analyst Says It Has a Woman Problem

Under Armour Inc. suffered its worst stock decline in more than four months after Morgan Stanley pointed to a market-share decline for the company, especially among women.


Technology

Bits & Bytes | Gilt Groupe Sold for $250m, Wearables at CES, Under Armour Gadgets

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Gilt Groupe Sold for $250m, Wearables at CES, Under Armour Gadgets

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


News & Analysis

Lululemon Founder Says He Considered Acquiring Under Armour

Lululemon Athletica Inc. founder Chip Wilson, who split from the company over strategy disagreements, said he once considered acquiring Under Armour Inc., a deal that would have combined two of the biggest brands in athletic apparel.

News & Analysis

Lululemon Founder Says He Considered Acquiring Under Armour

Lululemon Athletica Inc. founder Chip Wilson, who split from the company over strategy disagreements, said he once considered acquiring Under Armour Inc., a deal that would have combined two of the biggest brands in athletic apparel.


Financial Markets

Under Armour Profit Tops Estimates as Footwear Boosts Sales

Under Armour Inc. posted third-quarter profit that topped analysts’ estimates as the athletic-apparel maker’s expansion into shoes gained momentum.

Financial Markets

Under Armour Profit Tops Estimates as Footwear Boosts Sales

Under Armour Inc. posted third-quarter profit that topped analysts’ estimates as the athletic-apparel maker’s expansion into shoes gained momentum.


Workplace & Talent

Power Moves | DVF's Horowitz Resigns, John Dixon Named CEO, Tim Noakes Exits Dazed

BoF compiles the most important professional moves of the week.