Ulta

9 Tips For Mastering the In-Store Experience
Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping.

9 Tips For Mastering the In-Store Experience
Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping.

What Happens When Sephora Becomes Your Rival
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.

What Happens When Sephora Becomes Your Rival
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.

Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.

Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.

Bits & Bytes | The Retailer Amazon Can't Destroy, Facial Recognition in Stores
This week, Ulta is one Amazon's main competitors in the beauty space, while stores could be tracking customers with facial recognition technology.

Bits & Bytes | The Retailer Amazon Can't Destroy, Facial Recognition in Stores
This week, Ulta is one Amazon's main competitors in the beauty space, while stores could be tracking customers with facial recognition technology.

Sephora vs Ulta: The Battle of Beauty’s Retail Giants
As high-end Sephora expands its budget offering and low-end Ulta boosts its prestige presence, the world’s two biggest beauty retailers are set for a clash.

Sephora vs Ulta: The Battle of Beauty’s Retail Giants
As high-end Sephora expands its budget offering and low-end Ulta boosts its prestige presence, the world’s two biggest beauty retailers are set for a clash.

Katie Sturino's Megababe Brand Turns to Brick-and-Mortar
The founder behind The 12ish Style blog is growing her body-positive, direct-to-consumer beauty brand, having inked her first retail partnership with Ulta and J Crew.

Katie Sturino's Megababe Brand Turns to Brick-and-Mortar
The founder behind The 12ish Style blog is growing her body-positive, direct-to-consumer beauty brand, having inked her first retail partnership with Ulta and J Crew.

Ulta Beauty Fades as Growth Story Seen Showing Cracks
Competition from elsewhere, including from LVMH's Sephora and Macy's Bluemercury, has limited much of Ulta's growth.

Ulta Beauty Fades as Growth Story Seen Showing Cracks
Competition from elsewhere, including from LVMH's Sephora and Macy's Bluemercury, has limited much of Ulta's growth.

Op-Ed | Ulta Is the Brick-and-Mortar Retail Beauty Queen
Believe it or not, there's a brick-and mortar-shop thriving out there in the wasteland of struggling retailers.

Op-Ed | Ulta Is the Brick-and-Mortar Retail Beauty Queen
Believe it or not, there's a brick-and mortar-shop thriving out there in the wasteland of struggling retailers.

Can America’s Biggest Beauty Retailer Take On Sephora?
Despite its aggressive national expansion in recent years, many women still have no idea what Ulta is.

Can America’s Biggest Beauty Retailer Take On Sephora?
Despite its aggressive national expansion in recent years, many women still have no idea what Ulta is.