Ulta
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
The Key to Selling Makeup to Gen Z: Meet Them IRL
For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.
The Key to Selling Makeup to Gen Z: Meet Them IRL
For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.
Gen Z Buys Everything Online, Except Beauty Products
American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.
Gen Z Buys Everything Online, Except Beauty Products
American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Former Ulta Employee Tweet Leads to 18-State Lawsuit
The case grew out of a viral tweet claiming that returned merchandise was repackaged or resealed and put it back on the shelf for sale.
Former Ulta Employee Tweet Leads to 18-State Lawsuit
The case grew out of a viral tweet claiming that returned merchandise was repackaged or resealed and put it back on the shelf for sale.
Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.
Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.
Kylie Jenner Gives Ulta Beauty Some Gloss
This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.
Kylie Jenner Gives Ulta Beauty Some Gloss
This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.
Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.
Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.