Ulta Beauty
How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.
How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.
How Beauty Stores Have Changed During the Pandemic
Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.
How Beauty Stores Have Changed During the Pandemic
Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.
What a Quick Vaccine Would Mean for Beauty
Pfizer’s announcement that its vaccine could be available sooner than many had anticipated could give troubled makeup brands and beauty retailers a much-needed boost.
What a Quick Vaccine Would Mean for Beauty
Pfizer’s announcement that its vaccine could be available sooner than many had anticipated could give troubled makeup brands and beauty retailers a much-needed boost.
Why Beauty Brands Need to Step Up Their E-Commerce Game. Now.
Beauty brands that have invested in building strong direct businesses could be better positioned to weather the pandemic than ones that rely on brick and mortar retailers, many of which are closed or about to go out of business.
Why Beauty Brands Need to Step Up Their E-Commerce Game. Now.
Beauty brands that have invested in building strong direct businesses could be better positioned to weather the pandemic than ones that rely on brick and mortar retailers, many of which are closed or about to go out of business.
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
For Influencers, Affiliate Revenue Is Next to Disappear
Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.
For Influencers, Affiliate Revenue Is Next to Disappear
Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.
Ulta's Fourth-Quarter Sales Beat Estimates
The cosmetics company's net income rose to $222.7 million as shoppers spent more at its stores during the holiday season.
Ulta's Fourth-Quarter Sales Beat Estimates
The cosmetics company's net income rose to $222.7 million as shoppers spent more at its stores during the holiday season.
Ulta Tops Amazon as Decade’s Best Performing Large Retail Stock
The beauty retailer’s in-store experiences, selection of influencer brands and relaunch of its customer loyalty program have helped it stay on top.
Ulta Tops Amazon as Decade’s Best Performing Large Retail Stock
The beauty retailer’s in-store experiences, selection of influencer brands and relaunch of its customer loyalty program have helped it stay on top.
Ulta Beauty Profits Driven By High-Margin Cosmetic Sales
Booming demand for celebrity-led beauty brands has helped grow in-store transactions.
Ulta Beauty Profits Driven By High-Margin Cosmetic Sales
Booming demand for celebrity-led beauty brands has helped grow in-store transactions.