Ulta Beauty

The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.

The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.

How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

The Beauty Brands Driving Explosive Sales Growth From TikTok Videos
A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.

The Beauty Brands Driving Explosive Sales Growth From TikTok Videos
A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.

Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.

Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.

How Beauty Barrage’s Specialist Staff Drive In-Store Sales
Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.

How Beauty Barrage’s Specialist Staff Drive In-Store Sales
Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.

Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness
Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness
Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.