Ulta Beauty

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Ulta Beauty Expands to Kuwait
The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.

Ulta Beauty Expands to Kuwait
The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.

Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?
As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.

Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?
As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.

Gen Alpha Looks for Its Own Rhode
Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.

Gen Alpha Looks for Its Own Rhode
Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.

Ulta Beauty CEO Details Mexico Store Locations, Brands
The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.

Ulta Beauty CEO Details Mexico Store Locations, Brands
The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.

How Ulta Beauty Is Finding Growth in a Slowdown
The beauty retailer’s “Ulta Beauty Unleashed” turnaround plan is paying off as the retailer overcame a broader beauty slowdown in the first half of the year, but headwinds loom.

How Ulta Beauty Is Finding Growth in a Slowdown
The beauty retailer’s “Ulta Beauty Unleashed” turnaround plan is paying off as the retailer overcame a broader beauty slowdown in the first half of the year, but headwinds loom.

Why Ulta Beauty and Target Broke Up
The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

Why Ulta Beauty and Target Broke Up
The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.

K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.

How to Win Friends and Influence Ulta
DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

How to Win Friends and Influence Ulta
DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry
Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.

Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry
Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.