Ulta Beauty
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Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Are Shoppers Ready for Beauty Robots?
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Are Shoppers Ready for Beauty Robots?
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
The Indie Brands Taking Latino Hair Care Global
Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.
The Indie Brands Taking Latino Hair Care Global
Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.