Tuckernuck

Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what many in multi-brand e-commerce couldn’t: defining their customer and sticking to their preppy aesthetic.

Among the greatest challenges fashion businesses face today is convincing increasingly discerning and discount-driven shoppers that their products are worth the buy — at full price. This case study explores how brands, from luxury to mass market, can communicate value in a competitive and choosy environment.

There have always been tie-ins to the sport, but never like at this week’s tournament.