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News & Analysis

The Race to Replace Victoria’s Secret

The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.

News & Analysis

The Race to Replace Victoria’s Secret

The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.