True Classic
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True Classic Launches Women, Kids Lines
The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.

True Classic Launches Women, Kids Lines
The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.

True Classic Secures Investment From 1686 Partners
The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.

True Classic Secures Investment From 1686 Partners
The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

DTC Brands See a Long-Delayed Path to Exit in 2024
While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.

DTC Brands See a Long-Delayed Path to Exit in 2024
While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.