Trademark
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Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule
The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.
Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule
The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.
F-Words and T-Shirts: US Supreme Court Weighs Foul Language Trademarks
Los Angeles-based clothing designer Erik Brunetti and his streetwear brand "FUCT" was denied a trademark by the US Patent and Trademark Office.
F-Words and T-Shirts: US Supreme Court Weighs Foul Language Trademarks
Los Angeles-based clothing designer Erik Brunetti and his streetwear brand "FUCT" was denied a trademark by the US Patent and Trademark Office.
Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace
Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.
Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace
Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.
Brands Beware: Trademark Trolls and Cyber Squatters Prosper
Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.
Brands Beware: Trademark Trolls and Cyber Squatters Prosper
Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.
Accessories Line Trademark, a Fashion Editor Favourite, to Close
Resort 2019 will be the label's final collection.
Accessories Line Trademark, a Fashion Editor Favourite, to Close
Resort 2019 will be the label's final collection.
Choo Versus Chu: Jimmy Choo Takes Trademark Action Against Fashion Student
Central Saint Martins student Jerry Chu caught the brands attention when he registered his name in China. But such a dispute is far from unusual in fashion.
Choo Versus Chu: Jimmy Choo Takes Trademark Action Against Fashion Student
Central Saint Martins student Jerry Chu caught the brands attention when he registered his name in China. But such a dispute is far from unusual in fashion.
How to Set the Right Price
For fashion brands, formulating a strong pricing strategy is both science and art.
How to Set the Right Price
For fashion brands, formulating a strong pricing strategy is both science and art.
Louboutin Wins EU Court Battle Over Trademark Red Soles
The French designer went to court in The Netherlands to prevent a high street chain from selling its own versions of high-heeled shoes with red soles.
Louboutin Wins EU Court Battle Over Trademark Red Soles
The French designer went to court in The Netherlands to prevent a high street chain from selling its own versions of high-heeled shoes with red soles.
China's Top Court Rules for Dior in Trademark Case
The ruling comes as Beijing looks to play up its credentials for protecting intellectual property rights, after being stung by criticism that it does not do enough to protect against IP infringement.
China's Top Court Rules for Dior in Trademark Case
The ruling comes as Beijing looks to play up its credentials for protecting intellectual property rights, after being stung by criticism that it does not do enough to protect against IP infringement.