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How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
Lessons From the Rise and Fall of Toms Shoes
The once-hot footwear brand's story is a cautionary tale for companies reliant on a hero product and narrow brand messaging.
Lessons From the Rise and Fall of Toms Shoes
The once-hot footwear brand's story is a cautionary tale for companies reliant on a hero product and narrow brand messaging.
How to Avoid Becoming a One-Hit Wonder
For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.
How to Avoid Becoming a One-Hit Wonder
For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.
Op-Ed | To Build Successful Businesses, Start Solving Problems
Like their counterparts in Silicon Valley, fashion entrepreneurs should begin by identifying real problems. Not enough dresses and handbags to choose from isn’t one of them, argues Ari Bloom.
Op-Ed | To Build Successful Businesses, Start Solving Problems
Like their counterparts in Silicon Valley, fashion entrepreneurs should begin by identifying real problems. Not enough dresses and handbags to choose from isn’t one of them, argues Ari Bloom.
Blake Mycoskie on 10 Years of Toms
Blake Mycoskie, who founded one-for-one shoe company Toms in his California apartment, on the company's critics and 'chaotic' early days.
Blake Mycoskie on 10 Years of Toms
Blake Mycoskie, who founded one-for-one shoe company Toms in his California apartment, on the company's critics and 'chaotic' early days.
All Eyes on The United States of America
The Savigny Luxury Index regained some of the ground it had lost over June and July, increasing by 2.2 percent in August on the back of positive results announcements. The MSCI World Index also gained 2.2 percent as the debate over US interest rate rise rumbles on.
All Eyes on The United States of America
The Savigny Luxury Index regained some of the ground it had lost over June and July, increasing by 2.2 percent in August on the back of positive results announcements. The MSCI World Index also gained 2.2 percent as the debate over US interest rate rise rumbles on.
Op-Ed | In Defence of Toms
Acknowledging the limits of its 'one-for-one' model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.
Op-Ed | In Defence of Toms
Acknowledging the limits of its 'one-for-one' model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.
Blake Mycoskie of Toms on Social Entrepreneurship and Finding His ‘Business Soulmate’
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Blake Mycoskie, founder of Toms.
Blake Mycoskie of Toms on Social Entrepreneurship and Finding His ‘Business Soulmate’
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Blake Mycoskie, founder of Toms.