Tommy Hilfiger
Tommy Hilfiger, a global luxury fashion brand owned by PVH, was founded in New York in 1985. The brand produces product lines including Hilfiger Denim, Hilfiger Collection, Tommy Hilgifer Tailored, as well as for men, women and kids.
Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next
The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.
Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next
The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.
The Unbundling of Fashion Week
Traditional fashion weeks are unlikely to disappear, but their reason for being seems very much in flux.
The Unbundling of Fashion Week
Traditional fashion weeks are unlikely to disappear, but their reason for being seems very much in flux.
Avery Baker on Tommy Hilfiger's Fashion Immediacy Strategy
Tommy Hilfiger chief brand officer Avery Baker on how the company shifted its entire operating model to a 'see now, buy now' system.
Avery Baker on Tommy Hilfiger's Fashion Immediacy Strategy
Tommy Hilfiger chief brand officer Avery Baker on how the company shifted its entire operating model to a 'see now, buy now' system.
Has LA Fashion Week Finally Found Its Feet?
American designers continue to look for creative answers to the 'problem of fashion week.' Increasingly, they’re finding them in Los Angeles.
Has LA Fashion Week Finally Found Its Feet?
American designers continue to look for creative answers to the 'problem of fashion week.' Increasingly, they’re finding them in Los Angeles.
Snapchat, Facebook or Instagram: Who Is Winning the Social Media Shopping Race?
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
Snapchat, Facebook or Instagram: Who Is Winning the Social Media Shopping Race?
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
10 Forces That Shaped Fashion in 2016
BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.
10 Forces That Shaped Fashion in 2016
BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.
Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy
What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?
Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy
What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?
Rethinking the Fashion System
After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'
Rethinking the Fashion System
After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'
Calvin Klein and Tommy Hilfiger Owner PVH tops Third Quarter Forecasts
The owner of the Calvin Klein and Tommy Hilfiger brands posted revenue of $2.24 billion in the period, also beating Wall Street forecasts.
Calvin Klein and Tommy Hilfiger Owner PVH tops Third Quarter Forecasts
The owner of the Calvin Klein and Tommy Hilfiger brands posted revenue of $2.24 billion in the period, also beating Wall Street forecasts.
How ‘See Now, Buy Now’ Is Rewiring Creativity
To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.
How ‘See Now, Buy Now’ Is Rewiring Creativity
To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.