Tmall
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
Tmall: An Incubator for China’s Emerging Designers
BoF meets with Tmall executives and four designers showing as part of the marketplace’s ‘China Cool’ programme to discuss the growing influence of Chinese designers.
Tmall: An Incubator for China’s Emerging Designers
BoF meets with Tmall executives and four designers showing as part of the marketplace’s ‘China Cool’ programme to discuss the growing influence of Chinese designers.
Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.
DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.
DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
How to Break into China as a Niche Beauty Brand
Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.
How to Break into China as a Niche Beauty Brand
Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.
Beach-Phobic No More: Bikini Envy Hits China
As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?
Beach-Phobic No More: Bikini Envy Hits China
As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?
WeChat Gains on Tmall and JD.com in China Luxury Battle
Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.
WeChat Gains on Tmall and JD.com in China Luxury Battle
Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.
China’s $29 Billion Shopping Festival Is Giving Brands FOMO
China's lesser-known 6.18 shopping festival presents as many challenges as it does sales opportunities, but it has become too big for luxury brands like Burberry, Valentino and Tom Ford to ignore.
China’s $29 Billion Shopping Festival Is Giving Brands FOMO
China's lesser-known 6.18 shopping festival presents as many challenges as it does sales opportunities, but it has become too big for luxury brands like Burberry, Valentino and Tom Ford to ignore.