Tmall

Alibaba Launches 'Outlet' Platform to Shift Luxury Overstock
China's biggest e-commerce company said it was piloting the new Luxury Soho platform to run alongside its Tmall Luxury Pavilion flagship site.

Alibaba Launches 'Outlet' Platform to Shift Luxury Overstock
China's biggest e-commerce company said it was piloting the new Luxury Soho platform to run alongside its Tmall Luxury Pavilion flagship site.

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.

Zalando Looks to Concession Model for Growth
The German fashion e-tailer sees the pandemic, which has forced most stores to close across Europe and North America, as an opportunity to turbocharge its sales platform, which handles e-commerce operations for third-party brands.

Zalando Looks to Concession Model for Growth
The German fashion e-tailer sees the pandemic, which has forced most stores to close across Europe and North America, as an opportunity to turbocharge its sales platform, which handles e-commerce operations for third-party brands.

Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?

Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?

How to Make Digital Fashion Weeks Work
When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.

How to Make Digital Fashion Weeks Work
When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.

'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.

'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.

China’s Battered Fashion Industry Up and Running Again
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?

China’s Battered Fashion Industry Up and Running Again
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?

Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?

Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?

Will E-Commerce Save China’s Luxury Business?
Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?

Will E-Commerce Save China’s Luxury Business?
Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?