Tmall
What’s Behind China’s Coloured Contact Lens Boom?
The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.
What’s Behind China’s Coloured Contact Lens Boom?
The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.
Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail
Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.
Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail
Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
How Small Brands Cut Through Singles’ Day Noise
Singles’ Day may be China’s biggest sales event but smaller, independent and emerging brands attracted an outsized share of attention this month. What’s their secret?
How Small Brands Cut Through Singles’ Day Noise
Singles’ Day may be China’s biggest sales event but smaller, independent and emerging brands attracted an outsized share of attention this month. What’s their secret?
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
If You Aren’t Already Selling Jewellery in China, Now Is the Time
China was driving the global jewellery market long before the pandemic. Now the clock is ticking for smaller players who want to get a piece of the pie before big brands take an even larger share.
If You Aren’t Already Selling Jewellery in China, Now Is the Time
China was driving the global jewellery market long before the pandemic. Now the clock is ticking for smaller players who want to get a piece of the pie before big brands take an even larger share.
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
6 Ways to Boost Sales During the 618 Shopping Festival
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
6 Ways to Boost Sales During the 618 Shopping Festival
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?