Tmall
Why Brands Must Re-Examine Their Singles’ Day Strategies
The Chinese shopping festival still generates billions in annual sales, but the online extravaganza is undergoing a makeover as the government promotes ‘common prosperity.’
Why Brands Must Re-Examine Their Singles’ Day Strategies
The Chinese shopping festival still generates billions in annual sales, but the online extravaganza is undergoing a makeover as the government promotes ‘common prosperity.’
Brands Must Rethink Their Approach to Chinese Festivals
Qixi and other festivals offer valuable marketing opportunities but a crowded shopping calendar and overzealous brands are contributing to consumer fatigue.
Brands Must Rethink Their Approach to Chinese Festivals
Qixi and other festivals offer valuable marketing opportunities but a crowded shopping calendar and overzealous brands are contributing to consumer fatigue.
How China’s New Love Affair With Perfume Is Changing the Market
Young consumers are driving spectacular growth in China’s fragrance sales, creating new opportunities in one of the few market segments where the country is not yet a dominant force.
How China’s New Love Affair With Perfume Is Changing the Market
Young consumers are driving spectacular growth in China’s fragrance sales, creating new opportunities in one of the few market segments where the country is not yet a dominant force.
Luxury’s China Report Card: Who’s Winning and Why
LVMH and Hermès saw sales surge in the first quarter of the year, buoyed by strong demand in China. What lessons can other brands learn from their strategies?
Luxury’s China Report Card: Who’s Winning and Why
LVMH and Hermès saw sales surge in the first quarter of the year, buoyed by strong demand in China. What lessons can other brands learn from their strategies?
Influencer Beauty Brands Are Trending in China
China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.
Influencer Beauty Brands Are Trending in China
China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.
Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.
Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.
Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.
Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.
H&M Faces Boycott Calls in China Over Xinjiang Cotton Ban
The brand can no longer be found on China’s major e-commerce platforms, following an uproar on social media about its decision not to use cotton sourced from the Xinjiang region.
H&M Faces Boycott Calls in China Over Xinjiang Cotton Ban
The brand can no longer be found on China’s major e-commerce platforms, following an uproar on social media about its decision not to use cotton sourced from the Xinjiang region.
How Worried Should Fashion Brands Be About China’s Tech Crackdowns?
Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.
How Worried Should Fashion Brands Be About China’s Tech Crackdowns?
Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.