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Luxury Labels Ditch Steep China Discounts to Rebuild Value
Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.
Luxury Labels Ditch Steep China Discounts to Rebuild Value
Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.
How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
Luxury Labels Slash Prices 50% to Lure Wary Chinese Shoppers
Starting this month, Chinese shoppers can snap up a small beige, crocodile-patterned version of Balenciaga’s iconic Hourglass handbag for $1,947, or 35 percent off on the mainland’s dominant e-commerce platform, Alibaba Group Holding Ltd.’s Tmall.
Luxury Labels Slash Prices 50% to Lure Wary Chinese Shoppers
Starting this month, Chinese shoppers can snap up a small beige, crocodile-patterned version of Balenciaga’s iconic Hourglass handbag for $1,947, or 35 percent off on the mainland’s dominant e-commerce platform, Alibaba Group Holding Ltd.’s Tmall.
Explainer: Why Consumer Sentiment Remains Subdued in China
A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.
Explainer: Why Consumer Sentiment Remains Subdued in China
A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.
Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts
JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.
Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts
JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
Dissecting Fashion’s Disappointing Singles’ Day
Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.
Dissecting Fashion’s Disappointing Singles’ Day
Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
C-Beauty Brands Set Their Sights on Global Success
It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.
C-Beauty Brands Set Their Sights on Global Success
It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.