TikTok
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
The Beauty Brands Driving Explosive Sales Growth From TikTok Videos
A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.
The Beauty Brands Driving Explosive Sales Growth From TikTok Videos
A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.
TikTok’s New Amazon Copycat Is Full of Cheap Chinese Goods
The app’s Shop feature, which has gone live for some US users, is plagued by the same problems with a free-for-all marketplace Amazon has faced.
TikTok’s New Amazon Copycat Is Full of Cheap Chinese Goods
The app’s Shop feature, which has gone live for some US users, is plagued by the same problems with a free-for-all marketplace Amazon has faced.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
Beauty TikTok’s Latest Obsessions: Filters Prove Their Relevance
Filters take centre stage on BeautyTok this week, namely the Age, Barbie and Celebrity Makeup Brands filters.
Beauty TikTok’s Latest Obsessions: Filters Prove Their Relevance
Filters take centre stage on BeautyTok this week, namely the Age, Barbie and Celebrity Makeup Brands filters.
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
TikTok Rivals Amazon With $20 Billion Shopping Pilot
The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.
TikTok Rivals Amazon With $20 Billion Shopping Pilot
The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
TikTok’s Latest Obsessions: The Kardashian-Jenners and Friends Take Over
The Kardashian-Jenner clan continues to dominate on TikTok, as well as Makeup By Mario’s new blush.
TikTok’s Latest Obsessions: The Kardashian-Jenners and Friends Take Over
The Kardashian-Jenner clan continues to dominate on TikTok, as well as Makeup By Mario’s new blush.