TikTok
How TikTok Is Reigniting the Sample Sale Craze
Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.
How TikTok Is Reigniting the Sample Sale Craze
Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
How TikTok, Shein and Temu Are Changing the Look of E-Commerce
All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?
How TikTok, Shein and Temu Are Changing the Look of E-Commerce
All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Rise of the Fast Fashion Converts
A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.
The Rise of the Fast Fashion Converts
A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
How TikTok Brought Back K-Beauty
While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in South Korean beauty.
How TikTok Brought Back K-Beauty
While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in South Korean beauty.
On TikTok Shop, Any Beauty Product Can Be a Viral Star
The platform’s freewheeling approach to e-commerce has opened the floodgates for established labels, grey-market sellers and influencers to entice beauty shoppers to buy. But with little oversight over fake product listings, brands must negotiate how much control they want to give over to the app.
On TikTok Shop, Any Beauty Product Can Be a Viral Star
The platform’s freewheeling approach to e-commerce has opened the floodgates for established labels, grey-market sellers and influencers to entice beauty shoppers to buy. But with little oversight over fake product listings, brands must negotiate how much control they want to give over to the app.
Can TikTok’s Addictive Algorithm Get US Shoppers Buying?
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
Can TikTok’s Addictive Algorithm Get US Shoppers Buying?
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.