TikTok
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
Who Gets to Own a Meme?
Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.
Who Gets to Own a Meme?
Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.
How Tweens Took Over the Beauty Aisle | The Debrief
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
How Tweens Took Over the Beauty Aisle | The Debrief
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
‘Livestream’ Shopping’s Counterfeit Headache
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
‘Livestream’ Shopping’s Counterfeit Headache
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
Op-Ed | Who Could Buy TikTok?
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
Op-Ed | Who Could Buy TikTok?
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.