TikTok
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
How to Work With TikTok Talent
Fashion has struggled with how to leverage influencers on TikTok. But the sooner brands let go of the playbook that works on other platforms, the better off they’ll be.
How to Work With TikTok Talent
Fashion has struggled with how to leverage influencers on TikTok. But the sooner brands let go of the playbook that works on other platforms, the better off they’ll be.
Shopify Partners with TikTok
The e-commerce company said the partnership will allow its merchants to sell product in the form of shoppable video ads.
Shopify Partners with TikTok
The e-commerce company said the partnership will allow its merchants to sell product in the form of shoppable video ads.
Luxury Makes Gains Despite Chaos
The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.
Luxury Makes Gains Despite Chaos
The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.
The Skin-Care Brand That’s Unexpectedly All Over TikTok
L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.
The Skin-Care Brand That’s Unexpectedly All Over TikTok
L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.
As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies
What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.
As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies
What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.
TikTok Removes 104 Million Videos for Violating Guidelines
The social media giant started fact-checking in the first half of the year to verify content related to the coronavirus and elections.
TikTok Removes 104 Million Videos for Violating Guidelines
The social media giant started fact-checking in the first half of the year to verify content related to the coronavirus and elections.
TikTok Owner Seeking $60 Billion Valuation in US Deal
Oracle and Walmart have rights to buy 12.5 percent and 7.5 percent respectively of a newly established TikTok Global.
TikTok Owner Seeking $60 Billion Valuation in US Deal
Oracle and Walmart have rights to buy 12.5 percent and 7.5 percent respectively of a newly established TikTok Global.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.