TikTok
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
TikTok and Instagram Are Turning Gen-Z on to Botox
Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
TikTok and Instagram Are Turning Gen-Z on to Botox
Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?
A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.
Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?
A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.
How I Became... TikTok’s Fashion and Beauty Partnerships Lead
A self-identifying creator drawn to fashion but lacking ‘any gifts in design,’ CeCe Vu sought out a different creative avenue into the industry via social media, working at the likes of Netflix and Mobli before moving to the Gen-Z favoured short-form video platform.
How I Became... TikTok’s Fashion and Beauty Partnerships Lead
A self-identifying creator drawn to fashion but lacking ‘any gifts in design,’ CeCe Vu sought out a different creative avenue into the industry via social media, working at the likes of Netflix and Mobli before moving to the Gen-Z favoured short-form video platform.
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.