TikTok
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
Why Fashion Week Is Here to Stay
As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.
Why Fashion Week Is Here to Stay
As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.
Chanel’s TikTok Challenge
This week, Chanel’s advent calendar controversy was a wake-up call for luxury brands without a compelling TikTok strategy: engage or cede the power to positively shape the digital conversation about your brand.
Chanel’s TikTok Challenge
This week, Chanel’s advent calendar controversy was a wake-up call for luxury brands without a compelling TikTok strategy: engage or cede the power to positively shape the digital conversation about your brand.