TikTok
Beauty TikTok’s Latest Obsessions
Unpack the latest controversy with Tarte Beauty, TikTok's "repurchase" trend, Taylor Swift's Eras tour and Sofia Richies wedding makeup.
Beauty TikTok’s Latest Obsessions
Unpack the latest controversy with Tarte Beauty, TikTok's "repurchase" trend, Taylor Swift's Eras tour and Sofia Richies wedding makeup.
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
What Would a US TikTok Ban Mean for Fashion
TikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban rises. Businesses and creators are bracing for impact.
What Would a US TikTok Ban Mean for Fashion
TikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban rises. Businesses and creators are bracing for impact.
TikTok’s Deinfluencing Trend, Explained
Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
TikTok’s Deinfluencing Trend, Explained
Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
What Social Media’s Meltdown Means for Fashion
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
What Social Media’s Meltdown Means for Fashion
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
Khaby Lame: The ‘Universal Language’ of an Unlikely Fashion Icon
The world’s most-followed TikToker shares his unusual journey from Senegalese refugee to global fashion icon and what it says about what works on social media.
Khaby Lame: The ‘Universal Language’ of an Unlikely Fashion Icon
The world’s most-followed TikToker shares his unusual journey from Senegalese refugee to global fashion icon and what it says about what works on social media.