Skip to main content

Tiffany & Co.

Tiffany & Co. is a luxury jewellery brand based in New York, where it was founded in 1837. The brand is owned by LVMH and best known for its sterling silver and diamond designs, as well as the iconic “Tiffany blue” colour.

Tiffany & Co.
Marketing

Unpacking Tiffany’s Contentious New Ad Campaign

The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.

Marketing

Unpacking Tiffany’s Contentious New Ad Campaign

The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.


Luxury

The Future of Jewellery: Brands Battle for Buyers of Unbranded Jewellery

Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.

Luxury

The Future of Jewellery: Brands Battle for Buyers of Unbranded Jewellery

Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.


Luxury

The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth

Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.

Luxury

The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth

Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.


Financial Markets

Is Sustainability Compatible With Growth?

The luxury sector has put sustainability centre stage but has yet to resolve the underlying tension between what is good for the world and what is good for shareholders.

Financial Markets

Is Sustainability Compatible With Growth?

The luxury sector has put sustainability centre stage but has yet to resolve the underlying tension between what is good for the world and what is good for shareholders.


Retail

Manhattan’s Fifth Avenue Mired in $200 Million Retail Rent Fight

A few giant deals remain in gridlock and reduced demand has forced landlords to cut prices, signalling further obstacles to the shopping strip’s recovery.

Retail

Manhattan’s Fifth Avenue Mired in $200 Million Retail Rent Fight

A few giant deals remain in gridlock and reduced demand has forced landlords to cut prices, signalling further obstacles to the shopping strip’s recovery.


Luxury

How LVMH Plans to Transform Tiffany

The French luxury group plans to overhaul Tiffany & Co’s vast merchandise lineup to focus more on gold and precious gems, revamp the appearance of its stores and boost its presence in Europe and Asia, according to sources.

Luxury

How LVMH Plans to Transform Tiffany

The French luxury group plans to overhaul Tiffany & Co’s vast merchandise lineup to focus more on gold and precious gems, revamp the appearance of its stores and boost its presence in Europe and Asia, according to sources.


Retail

The Plan to Bring Supreme to the Masses

This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.

Retail

The Plan to Bring Supreme to the Masses

This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.


Global Markets

Luxury’s Bigger-Than-Ever K-Drama Opportunity

South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.

Global Markets

Luxury’s Bigger-Than-Ever K-Drama Opportunity

South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.


Luxury

The Logic Behind Tiffany’s Leadership Shakeup

As new owner LVMH ushers out members of the old guard, Louis Vuitton’s Anthony Ledru has been named CEO, while Rimowa head Alexandre Arnault will run product and communications.

Luxury

The Logic Behind Tiffany’s Leadership Shakeup

As new owner LVMH ushers out members of the old guard, Louis Vuitton’s Anthony Ledru has been named CEO, while Rimowa head Alexandre Arnault will run product and communications.


Financial Markets

A New Wave of Fashion IPOs

This week, everyone will be talking about the Mytheresa, Poshmark and ThredUp IPOs, the Alexander Wang sexual assault allegations, the start of the post-Brexit era and LVMH’s plans for Tiffany & Co. Get your BoF Professional Cheat Sheet.

Financial Markets

A New Wave of Fashion IPOs

This week, everyone will be talking about the Mytheresa, Poshmark and ThredUp IPOs, the Alexander Wang sexual assault allegations, the start of the post-Brexit era and LVMH’s plans for Tiffany & Co. Get your BoF Professional Cheat Sheet.