Tiffany & Co.
Tiffany & Co. is a luxury jewellery brand based in New York, where it was founded in 1837. The brand is owned by LVMH and best known for its sterling silver and diamond designs, as well as the iconic “Tiffany blue” colour.


Unpacking Tiffany’s Contentious New Ad Campaign
The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.

Unpacking Tiffany’s Contentious New Ad Campaign
The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.

The Future of Jewellery: Brands Battle for Buyers of Unbranded Jewellery
Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.

The Future of Jewellery: Brands Battle for Buyers of Unbranded Jewellery
Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.

The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth
Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.

The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth
Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.

Is Sustainability Compatible With Growth?
The luxury sector has put sustainability centre stage but has yet to resolve the underlying tension between what is good for the world and what is good for shareholders.

Is Sustainability Compatible With Growth?
The luxury sector has put sustainability centre stage but has yet to resolve the underlying tension between what is good for the world and what is good for shareholders.

Manhattan’s Fifth Avenue Mired in $200 Million Retail Rent Fight
A few giant deals remain in gridlock and reduced demand has forced landlords to cut prices, signalling further obstacles to the shopping strip’s recovery.

Manhattan’s Fifth Avenue Mired in $200 Million Retail Rent Fight
A few giant deals remain in gridlock and reduced demand has forced landlords to cut prices, signalling further obstacles to the shopping strip’s recovery.

How LVMH Plans to Transform Tiffany
The French luxury group plans to overhaul Tiffany & Co’s vast merchandise lineup to focus more on gold and precious gems, revamp the appearance of its stores and boost its presence in Europe and Asia, according to sources.

How LVMH Plans to Transform Tiffany
The French luxury group plans to overhaul Tiffany & Co’s vast merchandise lineup to focus more on gold and precious gems, revamp the appearance of its stores and boost its presence in Europe and Asia, according to sources.

The Plan to Bring Supreme to the Masses
This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.

The Plan to Bring Supreme to the Masses
This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.

Luxury’s Bigger-Than-Ever K-Drama Opportunity
South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.

Luxury’s Bigger-Than-Ever K-Drama Opportunity
South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.

The Logic Behind Tiffany’s Leadership Shakeup
As new owner LVMH ushers out members of the old guard, Louis Vuitton’s Anthony Ledru has been named CEO, while Rimowa head Alexandre Arnault will run product and communications.

The Logic Behind Tiffany’s Leadership Shakeup
As new owner LVMH ushers out members of the old guard, Louis Vuitton’s Anthony Ledru has been named CEO, while Rimowa head Alexandre Arnault will run product and communications.

A New Wave of Fashion IPOs
This week, everyone will be talking about the Mytheresa, Poshmark and ThredUp IPOs, the Alexander Wang sexual assault allegations, the start of the post-Brexit era and LVMH’s plans for Tiffany & Co. Get your BoF Professional Cheat Sheet.

A New Wave of Fashion IPOs
This week, everyone will be talking about the Mytheresa, Poshmark and ThredUp IPOs, the Alexander Wang sexual assault allegations, the start of the post-Brexit era and LVMH’s plans for Tiffany & Co. Get your BoF Professional Cheat Sheet.