Tiffany & Co.
Tiffany & Co. is a luxury jewellery brand based in New York, where it was founded in 1837. The brand is owned by LVMH and best known for its sterling silver and diamond designs, as well as the iconic “Tiffany blue” colour.
The Luxury Watch Craze, By the Numbers
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.
The Luxury Watch Craze, By the Numbers
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
For Cartier, Love Is a Battlefield
With Tiffany’s LVMH-backed reboot making a splash, Cartier is trying to hit back with its own holiday push. Here’s what the campaign says about the Paris-based jewellery giant’s strategy.
For Cartier, Love Is a Battlefield
With Tiffany’s LVMH-backed reboot making a splash, Cartier is trying to hit back with its own holiday push. Here’s what the campaign says about the Paris-based jewellery giant’s strategy.
The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.
The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.
Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
LVMH’s Tiffany Is on the Right Track
A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.
LVMH’s Tiffany Is on the Right Track
A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.
Is LVMH’s Big Bet on Tiffany Paying Off?
This week, everyone will be talking about LVMH’s third-quarter results, Alexander McQueen’s London show and J.C. Penney’s new beauty strategy.
Is LVMH’s Big Bet on Tiffany Paying Off?
This week, everyone will be talking about LVMH’s third-quarter results, Alexander McQueen’s London show and J.C. Penney’s new beauty strategy.
Decoding the New Tiffany
This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.
Decoding the New Tiffany
This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.
Jay-Z and Beyoncé Pose With Basquiat Painting in First Images From Tiffany Campaign
The ‘About Love’ campaign features the couple in front of a private collection Jean-Michel Basquiat painting in Tiffany Blue.
Jay-Z and Beyoncé Pose With Basquiat Painting in First Images From Tiffany Campaign
The ‘About Love’ campaign features the couple in front of a private collection Jean-Michel Basquiat painting in Tiffany Blue.