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The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
Fashion Brands Are Betting on Streaming Ads
The boom in streaming services like Hulu and Roku is creating new opportunities, though brands that use these platforms to build their reputation, rather than just selling products, will find more success.
Fashion Brands Are Betting on Streaming Ads
The boom in streaming services like Hulu and Roku is creating new opportunities, though brands that use these platforms to build their reputation, rather than just selling products, will find more success.
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
The Year Ahead: How to Get Ready for a Digital Recalibration
Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.
The Year Ahead: How to Get Ready for a Digital Recalibration
Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.
Business Opportunities Only Women Can See
Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.
Business Opportunities Only Women Can See
Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.
Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
The Race to Replace Victoria’s Secret
The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.
The Race to Replace Victoria’s Secret
The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.