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Media
How Publishers Are Supersizing the Holiday Gift Guide
For years, media brands have made an annual event out of their holiday gift guides. Now, they're using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch.
How Publishers Are Supersizing the Holiday Gift Guide
For years, media brands have made an annual event out of their holiday gift guides. Now, they're using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch.