Theory
At New York Fashion Week, Designers Dispense with the Runway
In the quest to sell clothes, alternative approaches to storytelling are, for some designers, trumping the catwalk.
At New York Fashion Week, Designers Dispense with the Runway
In the quest to sell clothes, alternative approaches to storytelling are, for some designers, trumping the catwalk.
Helmut Lang Pivots Strategy Amid Layoffs
The once-coveted brand, controlled by Uniqlo-owner Fast Retailing, is shrinking its operations in a bid for profitability.
Helmut Lang Pivots Strategy Amid Layoffs
The once-coveted brand, controlled by Uniqlo-owner Fast Retailing, is shrinking its operations in a bid for profitability.
Power Moves | IMG's Ivan Bart Adds Fashion Properties to Role, Theory Names Creative Director
This week, IMG Models president Ivan Bart will also oversee the global fashion events business, while Theory taps Francesco Fucci as its new creative director.
Power Moves | IMG's Ivan Bart Adds Fashion Properties to Role, Theory Names Creative Director
This week, IMG Models president Ivan Bart will also oversee the global fashion events business, while Theory taps Francesco Fucci as its new creative director.
Theory 2.0, Andrew Rosen’s Millennial Experiment
The founder and chief executive of Theory has convened a SWAT team of rising stars to secure the future of the label. BoF unpacks the strategy.
Theory 2.0, Andrew Rosen’s Millennial Experiment
The founder and chief executive of Theory has convened a SWAT team of rising stars to secure the future of the label. BoF unpacks the strategy.
BoF Exclusive | Hood By Air’s Shayne Oliver Joins Helmut Lang
The designer is working on a special project led by Helmut Lang's new 'editor-in-residence' Isabella Burley. Rumours of Hood by Air’s demise are unfounded, according to a representative of the label.
BoF Exclusive | Hood By Air’s Shayne Oliver Joins Helmut Lang
The designer is working on a special project led by Helmut Lang's new 'editor-in-residence' Isabella Burley. Rumours of Hood by Air’s demise are unfounded, according to a representative of the label.
Theory Gets Serious About Handbags
Theory chief executive Andrew Rosen and creative director of accessories Rory O'Hanlon discuss their approach to the brand’s first full-fledged handbag and accessories collection.
Theory Gets Serious About Handbags
Theory chief executive Andrew Rosen and creative director of accessories Rory O'Hanlon discuss their approach to the brand’s first full-fledged handbag and accessories collection.
Andrew Rosen Talks Trouble in the Contemporary Market
Contemporary brands are feeling the squeeze. Theory chief executive Andrew Rosen — the man who pioneered the category — reflects on the state of the market and what's next.
Andrew Rosen Talks Trouble in the Contemporary Market
Contemporary brands are feeling the squeeze. Theory chief executive Andrew Rosen — the man who pioneered the category — reflects on the state of the market and what's next.
Uniqlo to Try Out Four-Day Workweek
Fast Retailing, the parent company of Uniqlo, Theory, and J Brand, will offer a four-day workweek to about a fifth of its workforce starting in October.
Uniqlo to Try Out Four-Day Workweek
Fast Retailing, the parent company of Uniqlo, Theory, and J Brand, will offer a four-day workweek to about a fifth of its workforce starting in October.
Theory: Defining the New Modern
BoF sits down with chief executive Andrew Rosen to discuss the theory behind Theory, a pioneering contemporary fashion brand that reported sales of $670 million in 2014.
Theory: Defining the New Modern
BoF sits down with chief executive Andrew Rosen to discuss the theory behind Theory, a pioneering contemporary fashion brand that reported sales of $670 million in 2014.
This Week on BoF Careers: Theory, Adam Lippes, King & Partners
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
This Week on BoF Careers: Theory, Adam Lippes, King & Partners
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.