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Latest News & Analysis
Marketing
Corporate Activism Put to the Test
Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever.
Corporate Activism Put to the Test
Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever.
Workplace & Talent
Female Founders Have Used Their #Girlboss Status to Build Brands. Behind the Scenes, It’s Complicated.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
Female Founders Have Used Their #Girlboss Status to Build Brands. Behind the Scenes, It’s Complicated.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.