The RealReal
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The Metrics That Matter in Today’s Creator Economy
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
The Metrics That Matter in Today’s Creator Economy
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.
Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.
Can Luxury Bags Be Smart Investments?
As top luxury labels raise prices and tighten distribution, designer bags are garnering higher prices at resale, with some styles from coveted brands retaining a significant portion of their retail value long after purchase.
Can Luxury Bags Be Smart Investments?
As top luxury labels raise prices and tighten distribution, designer bags are garnering higher prices at resale, with some styles from coveted brands retaining a significant portion of their retail value long after purchase.
Is the Consumer Spending Rebound for Real?
This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix.
Is the Consumer Spending Rebound for Real?
This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix.
Biden Just Won a Narrow Victory. Is Washington Gridlock Good for Fashion?
This week, everyone will be talking about the results of the US election, the booming resale market, Singles Day and Farfetch's results. Get your BoF Professional Cheat Sheet.
Biden Just Won a Narrow Victory. Is Washington Gridlock Good for Fashion?
This week, everyone will be talking about the results of the US election, the booming resale market, Singles Day and Farfetch's results. Get your BoF Professional Cheat Sheet.
The Future of Resale: 5 Key Questions
With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.
The Future of Resale: 5 Key Questions
With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.
How the Climate Crisis Is Reshaping Luxury
Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.
How the Climate Crisis Is Reshaping Luxury
Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.