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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Retail

Op-Ed | The Formula For Brand Experience

The right blend of technology, education and entertainment is key to a successful retail strategy, argues Grant Lacy.

Retail

Op-Ed | The Formula For Brand Experience

The right blend of technology, education and entertainment is key to a successful retail strategy, argues Grant Lacy.


Technology

Bits & Bytes | Amazon's Private Labels, Why Fashion Loves Android Wear

This week, how Amazon's private label brands are fuelling its business, while brands cranking out new Android Wear devices are as far from typical electronics companies as one can get.

Technology

Bits & Bytes | Amazon's Private Labels, Why Fashion Loves Android Wear

This week, how Amazon's private label brands are fuelling its business, while brands cranking out new Android Wear devices are as far from typical electronics companies as one can get.


Sustainability

Op-Ed | An Alternative To Consumerism Does Exist: The Performance Economy

The Circular Economy is being marketed as a guilt-free solution to consumerism, but a sustainable economy can only be achieved if businesses stop selling goods argues Sara Arnold, one of 10 winners of BoF’s Future VOICES challenge.

Sustainability

Op-Ed | An Alternative To Consumerism Does Exist: The Performance Economy

The Circular Economy is being marketed as a guilt-free solution to consumerism, but a sustainable economy can only be achieved if businesses stop selling goods argues Sara Arnold, one of 10 winners of BoF’s Future VOICES challenge.


News & Analysis

Social Goods | The Exploitation of Influencers, the Appeal of Genderless Fashion

This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.

News & Analysis

Social Goods | The Exploitation of Influencers, the Appeal of Genderless Fashion

This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.


News & Analysis

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science

Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.

News & Analysis

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science

Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.


Sustainability

Social Goods | Stella McCartney's Innovative Spirit, Vogue's Diversity Problem

This week, how Stella McCartney's sustainability focus is boosting her brand, and British Vogue's complicated relationship with diversity.

Sustainability

Social Goods | Stella McCartney's Innovative Spirit, Vogue's Diversity Problem

This week, how Stella McCartney's sustainability focus is boosting her brand, and British Vogue's complicated relationship with diversity.


Retail

Op-Ed | Ralph Lauren's Department Store Dilemma

Even as Ralph Lauren wants to send less merchandise to department stores, it still needs them to be healthy businesses.

Retail

Op-Ed | Ralph Lauren's Department Store Dilemma

Even as Ralph Lauren wants to send less merchandise to department stores, it still needs them to be healthy businesses.


Beauty

Op-Ed | Avon's Next CEO Needs to Be a Miracle Worker

Avon's CEO Sherilyn McCoy stepped down on Thursday after the beauty company reported a second-quarter loss of $45.5 million.

Beauty

Op-Ed | Avon's Next CEO Needs to Be a Miracle Worker

Avon's CEO Sherilyn McCoy stepped down on Thursday after the beauty company reported a second-quarter loss of $45.5 million.


News & Analysis

Op-Ed | To Solve Omnichannel, Elevate Tech Choices to the C-Suite

Technology decisions — especially those that affect the customer experience — must move out of individual teams and up to the C-Suite, argues Stephan Schambach.

News & Analysis

Op-Ed | To Solve Omnichannel, Elevate Tech Choices to the C-Suite

Technology decisions — especially those that affect the customer experience — must move out of individual teams and up to the C-Suite, argues Stephan Schambach.


News & Analysis

Will Marc Jacobs Step Back From His Namesake Brand?

As incoming chief executive Eric Marechalle takes control of the troubled LVMH-owned brand, it's unclear how involved Mr Marc Jacobs will be in the company's turnaround strategy.

News & Analysis

Will Marc Jacobs Step Back From His Namesake Brand?

As incoming chief executive Eric Marechalle takes control of the troubled LVMH-owned brand, it's unclear how involved Mr Marc Jacobs will be in the company's turnaround strategy.