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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
News & Analysis

The BoF Podcast Episode 12: How Do You Create Brand Awareness?

From brand story to social media, Imran Amed explains how to build brand awareness in the early years of a business.

News & Analysis

The BoF Podcast Episode 12: How Do You Create Brand Awareness?

From brand story to social media, Imran Amed explains how to build brand awareness in the early years of a business.


Technology

Bits & Bytes | Apple Is Winning the Wearables Race, Poshmark's Personal Stylist

This week, Apple retakes top global wearables spot with the third generation Apple Watch, while Poshmark partners with Amazon for a voice-enabled styling engine.

Technology

Bits & Bytes | Apple Is Winning the Wearables Race, Poshmark's Personal Stylist

This week, Apple retakes top global wearables spot with the third generation Apple Watch, while Poshmark partners with Amazon for a voice-enabled styling engine.


News & Analysis

Op-Ed | 4 Anxieties Keeping Fashion CEOs Awake at Night

From an outdated business model to artificial intelligence, fashion is struggling to evolve with the times, argues Tim Noakes.

News & Analysis

Op-Ed | 4 Anxieties Keeping Fashion CEOs Awake at Night

From an outdated business model to artificial intelligence, fashion is struggling to evolve with the times, argues Tim Noakes.


News & Analysis

The BoF Podcast Episode 11: Terrorism and Trump: Is This the New Normal?

Reformed jihadist and think-tank founder Maajid Nawaz discusses how the rise of extremism, populism and protectionism impacts the fashion industry and wider business world.

News & Analysis

The BoF Podcast Episode 11: Terrorism and Trump: Is This the New Normal?

Reformed jihadist and think-tank founder Maajid Nawaz discusses how the rise of extremism, populism and protectionism impacts the fashion industry and wider business world.


News & Analysis

Op-Ed | In a Post-Terry Richardson World, Fashion Must Better Regulate Itself

In order to reform, fashion will need an independent, ethical watchdog, argues Caryn Franklin.

News & Analysis

Op-Ed | In a Post-Terry Richardson World, Fashion Must Better Regulate Itself

In order to reform, fashion will need an independent, ethical watchdog, argues Caryn Franklin.


News & Analysis

The BoF Podcast Episode 10: Inside Tommy Hilfiger’s American Dream

The American designer talks to Imran Amed about how he built his global fashion empire.

News & Analysis

The BoF Podcast Episode 10: Inside Tommy Hilfiger’s American Dream

The American designer talks to Imran Amed about how he built his global fashion empire.


News & Analysis

Op-Ed | Macy's Needs to Sharpen Its Fuzzy E-Commerce Strategy

Lately, the department-store chain hasn't provided evidence it has much of one.

News & Analysis

Op-Ed | Macy's Needs to Sharpen Its Fuzzy E-Commerce Strategy

Lately, the department-store chain hasn't provided evidence it has much of one.


News & Analysis

BoF Exclusive | Inside LVMH's Executive Reshuffle

BoF speaks to the key players — Sidney Toledano, Pietro Beccari and Pierre-Yves Roussel — in the luxury group's CEO shakeup.

News & Analysis

BoF Exclusive | Inside LVMH's Executive Reshuffle

BoF speaks to the key players — Sidney Toledano, Pietro Beccari and Pierre-Yves Roussel — in the luxury group's CEO shakeup.


Media

Paper Magazine Acquired by Tom Florio’s New Media Group

BoF can exclusively reveal that Florio and Paper’s Drew Elliott, together with strategic partner XRM Media, plan to invest in video and viral strategies while building off the magazine’s rich cultural history.

Media

Paper Magazine Acquired by Tom Florio’s New Media Group

BoF can exclusively reveal that Florio and Paper’s Drew Elliott, together with strategic partner XRM Media, plan to invest in video and viral strategies while building off the magazine’s rich cultural history.


News & Analysis

Op-Ed | Why Augmented Reality Changes Everything

Augmented reality has significant implications for fashion, but brands need to better identify, develop and deploy new technologies to stay ahead, argues Ari Bloom.

News & Analysis

Op-Ed | Why Augmented Reality Changes Everything

Augmented reality has significant implications for fashion, but brands need to better identify, develop and deploy new technologies to stay ahead, argues Ari Bloom.