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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
News & Analysis

The Business of Fashion Podcast Episode 51: Why Age Is Irrelevant

“Age doesn’t matter, it’s a myth we’re told and we tell ourselves,” says the fitness guru and media entrepreneur.

News & Analysis

The Business of Fashion Podcast Episode 51: Why Age Is Irrelevant

“Age doesn’t matter, it’s a myth we’re told and we tell ourselves,” says the fitness guru and media entrepreneur.


News & Analysis

The Business of Fashion Podcast Episode 50: Algorithms and Unicorns

Married entrepreneurs Neil Blumenthal of Warby Parker and Rachel Blumenthal of Rockets of Awesome discuss entrepreneurship in the digital age.

News & Analysis

The Business of Fashion Podcast Episode 50: Algorithms and Unicorns

Married entrepreneurs Neil Blumenthal of Warby Parker and Rachel Blumenthal of Rockets of Awesome discuss entrepreneurship in the digital age.


News & Analysis

The BoF Podcast: Inside the Magic and Math of Digital Marketing

In the latest episode of Inside Fashion, Paper magazine’s Drew Elliott talks to Imran Amed about breaking the internet and the ‘magic and math’ formula for digital marketing explained in depth in his online education course for BoF.

News & Analysis

The BoF Podcast: Inside the Magic and Math of Digital Marketing

In the latest episode of Inside Fashion, Paper magazine’s Drew Elliott talks to Imran Amed about breaking the internet and the ‘magic and math’ formula for digital marketing explained in depth in his online education course for BoF.


News & Analysis

The Evolution of the Influencer Economy

Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.

News & Analysis

The Evolution of the Influencer Economy

Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.


News & Analysis

The Business of Fashion Podcast Episode 49: Modest Fashion

Halima Aden — the first hijab-wearing fashion model on the runways in New York and Milan — and Carine Roitfeld discuss modest dressing as a cultural and political issue.

News & Analysis

The Business of Fashion Podcast Episode 49: Modest Fashion

Halima Aden — the first hijab-wearing fashion model on the runways in New York and Milan — and Carine Roitfeld discuss modest dressing as a cultural and political issue.


News & Analysis

The BoF Podcast: Inside Sinéad Burke’s Inclusive Fashion Movement

In the latest episode of Inside Fashion, Sinéad Burke talks to Imran Amed about what she’s going to do with her newfound influence and gives advice to designers and chief executives on how to make fashion more inclusive.

News & Analysis

The BoF Podcast: Inside Sinéad Burke’s Inclusive Fashion Movement

In the latest episode of Inside Fashion, Sinéad Burke talks to Imran Amed about what she’s going to do with her newfound influence and gives advice to designers and chief executives on how to make fashion more inclusive.


News & Analysis

The Business of Fashion Podcast Episode 48: How Fashion Brands Can Think Like a Startup

Twenty one-year-old venture capitalist and entrepreneur Patrick Finnegan shares his secrets to running a successful startup on stage at #BoFVOICES.

News & Analysis

The Business of Fashion Podcast Episode 48: How Fashion Brands Can Think Like a Startup

Twenty one-year-old venture capitalist and entrepreneur Patrick Finnegan shares his secrets to running a successful startup on stage at #BoFVOICES.


News & Analysis

How Fashion Should (and Shouldn’t) Embrace Artificial Intelligence

The biggest opportunities are in trend forecasting and better supply chain management, but AI in customer service could backfire if brands jump in too early, argues Chris Boos.

News & Analysis

How Fashion Should (and Shouldn’t) Embrace Artificial Intelligence

The biggest opportunities are in trend forecasting and better supply chain management, but AI in customer service could backfire if brands jump in too early, argues Chris Boos.


Technology

Bits & Bytes | Apple's Next Frontier Are Glasses, How Brands Used Tech at Coachella

This week, Apple will use AR to reinvent glasses, while some fashion brands used technology to bring their activations to life at the festival.

Technology

Bits & Bytes | Apple's Next Frontier Are Glasses, How Brands Used Tech at Coachella

This week, Apple will use AR to reinvent glasses, while some fashion brands used technology to bring their activations to life at the festival.


Retail

The Truth About Vetements

In the latest Lyst Index, BoF crunches the data to identify the hottest brands and top selling products of Q1 2018, revealing the truth about whether much-hyped Vetements is still performing.

Retail

The Truth About Vetements

In the latest Lyst Index, BoF crunches the data to identify the hottest brands and top selling products of Q1 2018, revealing the truth about whether much-hyped Vetements is still performing.