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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Luxury

Unpacking LVMH’s Donald Trump Moment

On Thursday, LVMH Chairman and Chief Executive Bernard Arnault and US President Donald Trump inaugurated a new Louis Vuitton factory in Johnson County, Texas, which comes with a commitment by the French luxury group to create 1,000 American jobs over the next five years. What does it all mean?

Luxury

Unpacking LVMH’s Donald Trump Moment

On Thursday, LVMH Chairman and Chief Executive Bernard Arnault and US President Donald Trump inaugurated a new Louis Vuitton factory in Johnson County, Texas, which comes with a commitment by the French luxury group to create 1,000 American jobs over the next five years. What does it all mean?


Luxury

Rimowa Turned Luggage Into a Status Symbol. Can It Sell Fashion?

Three years after LVMH acquired the hardside luggage maker, Chief Executive Alexandre Arnault aims to move the brand beyond the baggage carousel and hit €1 billion in sales, all while building a ‘case study’ for a new way of working.

Luxury

Rimowa Turned Luggage Into a Status Symbol. Can It Sell Fashion?

Three years after LVMH acquired the hardside luggage maker, Chief Executive Alexandre Arnault aims to move the brand beyond the baggage carousel and hit €1 billion in sales, all while building a ‘case study’ for a new way of working.


News & Analysis

The Business of Casting Queer Models

Rising demand for LGBTQIA+ models is being driven by marketing as much as by social responsibility. But whatever the motives, greater visibility can help fight marginalisation.

News & Analysis

The Business of Casting Queer Models

Rising demand for LGBTQIA+ models is being driven by marketing as much as by social responsibility. But whatever the motives, greater visibility can help fight marginalisation.


News & Analysis

Introducing the Latest Speakers for VOICES 2019

Julie Wainwright, Patrick Starrr, Liya Kebede and Dan Widmaier are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November.

News & Analysis

Introducing the Latest Speakers for VOICES 2019

Julie Wainwright, Patrick Starrr, Liya Kebede and Dan Widmaier are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November.


Luxury

LVMH Invests in a Gen Z Streetwear Brand

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.

Luxury

LVMH Invests in a Gen Z Streetwear Brand

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.


Retail

Case Study | How Ganni Turned a Local Label Into a Global Brand

In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.

Retail

Case Study | How Ganni Turned a Local Label Into a Global Brand

In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.


News & Analysis

BoF Wanted to Celebrate Diversity. Fashion Leaders Saw More of the Industry's Superficiality Around Race.

The designer Kerby Jean-Raymond took BoF and founder Imran Amed to task on social media this week, criticising what he saw as the publication’s shallow approach to inclusivity. His comments found support among a diverse group of fashion insiders.

News & Analysis

BoF Wanted to Celebrate Diversity. Fashion Leaders Saw More of the Industry's Superficiality Around Race.

The designer Kerby Jean-Raymond took BoF and founder Imran Amed to task on social media this week, criticising what he saw as the publication’s shallow approach to inclusivity. His comments found support among a diverse group of fashion insiders.


News & Analysis

Why I’m Listening to Kerby Jean-Raymond

Imran Amed reflects on the American designer’s comments on the BoF 500 gala.

News & Analysis

Why I’m Listening to Kerby Jean-Raymond

Imran Amed reflects on the American designer’s comments on the BoF 500 gala.


Luxury

In Paris, The #BoF500 Symposium Sparks Conversation on Inclusivity

At a Sunday morning symposium, Sinead Burke, Jillian Mercado, Dapper Dan, Chika Oranika and Phillip Picardi broke down how the fashion industry can become more inclusive on gender, race and ability.

Luxury

In Paris, The #BoF500 Symposium Sparks Conversation on Inclusivity

At a Sunday morning symposium, Sinead Burke, Jillian Mercado, Dapper Dan, Chika Oranika and Phillip Picardi broke down how the fashion industry can become more inclusive on gender, race and ability.


Sustainability

Can Stella McCartney Change LVMH From Within? 

This week, everyone will be talking about Stella McCartney's first show as part of the LVMH empire, Dover Street Market's new beauty shop in Paris and the unveiling of the BoF 500. Get your BoF Professional Cheat Sheet.

Sustainability

Can Stella McCartney Change LVMH From Within? 

This week, everyone will be talking about Stella McCartney's first show as part of the LVMH empire, Dover Street Market's new beauty shop in Paris and the unveiling of the BoF 500. Get your BoF Professional Cheat Sheet.