Thakoon
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How Far Can the White House Boost a Fashion Brand?
Michelle Obama catapulted a new set of designers to stardom. With a new administration, what can brands and designers learn from dressing the White House?
How Far Can the White House Boost a Fashion Brand?
Michelle Obama catapulted a new set of designers to stardom. With a new administration, what can brands and designers learn from dressing the White House?
Is Third Time a Charm for Thakoon?
The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.
Is Third Time a Charm for Thakoon?
The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.
‘See Now, Buy Now’ is Not Dead — But Remains Unproven
Silas Chou’s failed experiment at Thakoon is not the end of ‘see now, buy now,’ but it does underscore the limits of the approach for smaller brands and the sheer scale of investment and effort required to make it work.
‘See Now, Buy Now’ is Not Dead — But Remains Unproven
Silas Chou’s failed experiment at Thakoon is not the end of ‘see now, buy now,’ but it does underscore the limits of the approach for smaller brands and the sheer scale of investment and effort required to make it work.
Silas Chou Halts Thakoon Venture
The New York-based designer and billionaire investor Silas Chou are hitting 'pause' on the Thakoon brand.
Silas Chou Halts Thakoon Venture
The New York-based designer and billionaire investor Silas Chou are hitting 'pause' on the Thakoon brand.
Instant Gratification at Thakoon
It’s becoming easier to see the woman Thakoon is dressing in his wares. And that means he’s getting somewhere.
Instant Gratification at Thakoon
It’s becoming easier to see the woman Thakoon is dressing in his wares. And that means he’s getting somewhere.
How ‘See Now, Buy Now’ Is Rewiring Creativity
To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.
How ‘See Now, Buy Now’ Is Rewiring Creativity
To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.
At Thakoon, The Beginning of Something Real
With his direct-to-consumer, in-season strategy well underway, designer Thakoon Panichgul’s Autumn/Winter 2016 collection aimed to be a brand-defining moment.
At Thakoon, The Beginning of Something Real
With his direct-to-consumer, in-season strategy well underway, designer Thakoon Panichgul’s Autumn/Winter 2016 collection aimed to be a brand-defining moment.
BoF Exclusive | The Second Coming of Thakoon
Designer Thakoon Panichgul, president Lucy Yi and investor Vivian Chou lay out the ‘designer fashion now’ strategy for the next iteration of Thakoon.
BoF Exclusive | The Second Coming of Thakoon
Designer Thakoon Panichgul, president Lucy Yi and investor Vivian Chou lay out the ‘designer fashion now’ strategy for the next iteration of Thakoon.
BoF Exclusive | Silas Chou Investment Vehicle Acquires a Controlling Interest in Thakoon
The New York-based designer has joined forces with Vivian Chou, a recent Wharton graduate and daughter of textile mogul Silas Chou, to transform his business in 2016, BoF can reveal.
BoF Exclusive | Silas Chou Investment Vehicle Acquires a Controlling Interest in Thakoon
The New York-based designer has joined forces with Vivian Chou, a recent Wharton graduate and daughter of textile mogul Silas Chou, to transform his business in 2016, BoF can reveal.
Easy Breezy Thakoon
Amidst rumours of a major investment, Thakoon showed an assured mash-up of uncontrived, breezy Bohemian looks.
Easy Breezy Thakoon
Amidst rumours of a major investment, Thakoon showed an assured mash-up of uncontrived, breezy Bohemian looks.