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The Brands Driving the Post-Pandemic At-Home Nail Boom
The shuttering of nail salons during the pandemic birthed a new sector of digitally-native brands selling at-home manicure kits. Three years later, category leaders are more than doubling sales as economic challenges permanently alter consumers’ nail care habits.
The Brands Driving the Post-Pandemic At-Home Nail Boom
The shuttering of nail salons during the pandemic birthed a new sector of digitally-native brands selling at-home manicure kits. Three years later, category leaders are more than doubling sales as economic challenges permanently alter consumers’ nail care habits.
New Nail Services Offer Polish Without the Price
In an industry once ruled by polar opposites — the cheap and the extravagant — a growing number of entrepreneurs are making upscale manicures more accessible.
New Nail Services Offer Polish Without the Price
In an industry once ruled by polar opposites — the cheap and the extravagant — a growing number of entrepreneurs are making upscale manicures more accessible.