Temu
Temu’s Ad Blitz Is Working
Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.
Temu’s Ad Blitz Is Working
Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.
How Shein and Temu Are Upending the Global Air Cargo Industry
Shein and Temu’s growth is squeezing out space for other industries on air freighters, just as global firms are scrambling to find alternative logistics options due to the Red Sea disruptions.
How Shein and Temu Are Upending the Global Air Cargo Industry
Shein and Temu’s growth is squeezing out space for other industries on air freighters, just as global firms are scrambling to find alternative logistics options due to the Red Sea disruptions.
How TikTok, Shein and Temu Are Changing the Look of E-Commerce
All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?
How TikTok, Shein and Temu Are Changing the Look of E-Commerce
All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?
The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
Why Online Luxury Is Broken
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.
Why Online Luxury Is Broken
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.
US Lawmakers Find ‘Extremely High Risk’ That Products Sold on Temu Are Linked to Forced Labour
A congressional report says the Chinese-owned e-commerce business has insufficient systems in place to prevent goods made by forced labour being sold on its platform.
US Lawmakers Find ‘Extremely High Risk’ That Products Sold on Temu Are Linked to Forced Labour
A congressional report says the Chinese-owned e-commerce business has insufficient systems in place to prevent goods made by forced labour being sold on its platform.