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Creative Class

Telfar’s 20th Anniversary Show: A Celebration With a Message

On Saturday, the brand, best known for its cult favourite ‘Bushwick Birkin’ totes, held its first runway presentation in three years in an alleyway behind its flagship store, where family and community came first.

Creative Class

Telfar’s 20th Anniversary Show: A Celebration With a Message

On Saturday, the brand, best known for its cult favourite ‘Bushwick Birkin’ totes, held its first runway presentation in three years in an alleyway behind its flagship store, where family and community came first.


Direct-to-Consumer

Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’

More than 2,000 people showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.

Direct-to-Consumer

Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’

More than 2,000 people showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.


Retail

Why Telfar’s New Pricing Model Matters

For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.

Retail

Why Telfar’s New Pricing Model Matters

For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.


Sustainability

Telfar Bags, Vegan Leather and an Unexpected Lesson

The response to a viral tweet about the durability of Telfar’s Shopping bags contains an important takeaway for brands navigating the complex sustainable fashion space.

Sustainability

Telfar Bags, Vegan Leather and an Unexpected Lesson

The response to a viral tweet about the durability of Telfar’s Shopping bags contains an important takeaway for brands navigating the complex sustainable fashion space.


Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.

Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.


Marketing

Why Telfar Is Launching a Television Channel

The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.

Marketing

Why Telfar Is Launching a Television Channel

The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.


Retail

The Year Ahead: Less Is More for Both Consumers and Brands

Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.

Retail

The Year Ahead: Less Is More for Both Consumers and Brands

Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.


Retail

How Fashion and Beauty Can Better Engage with Black Businesses

Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?

Retail

How Fashion and Beauty Can Better Engage with Black Businesses

Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?


Retail

Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?

Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.

Retail

Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?

Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.


Luxury

Telfar Clemens, Tommy Hilfiger and the State of American Fashion

BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.

Luxury

Telfar Clemens, Tommy Hilfiger and the State of American Fashion

BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.