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TAG Heuer

Marketing

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

Marketing

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.


News & Analysis

Cloudy Horizon for Luxury Sector

The Savigny Luxury index (“SLI”) and the MSCI World Index (“MSCI”) moved in opposite directions this month, with the SLI losing 2 percent and the MSCI gaining the same.

News & Analysis

Cloudy Horizon for Luxury Sector

The Savigny Luxury index (“SLI”) and the MSCI World Index (“MSCI”) moved in opposite directions this month, with the SLI losing 2 percent and the MSCI gaining the same.


News & Analysis

Jean-Claude Biver: ‘The Watch Industry Is Not in Trouble, The World Is.’

The president of LVMH’s watch division has always been a disruptor. But with the Tag Heuer Connected watch, has he got the solution to a Swiss watch industry in decline?

News & Analysis

Jean-Claude Biver: ‘The Watch Industry Is Not in Trouble, The World Is.’

The president of LVMH’s watch division has always been a disruptor. But with the Tag Heuer Connected watch, has he got the solution to a Swiss watch industry in decline?


Global Markets

Bounce Back Amid Industry Shake-Up

Both the Savigny Luxury index (“SLI”) and the MSCI World Index (“MSCI”) bounced back in February, buoyed by firmer oil prices and strong US jobs data.

Global Markets

Bounce Back Amid Industry Shake-Up

Both the Savigny Luxury index (“SLI”) and the MSCI World Index (“MSCI”) bounced back in February, buoyed by firmer oil prices and strong US jobs data.


Luxury

TAG Heuer to Undercut Rivals With Cheapest Swiss Tourbillon

TAG Heuer will undercut rivals with the least expensive Swiss-made chronograph featuring a tourbillon as the industry lowers prices to gain market share.

Luxury

TAG Heuer to Undercut Rivals With Cheapest Swiss Tourbillon

TAG Heuer will undercut rivals with the least expensive Swiss-made chronograph featuring a tourbillon as the industry lowers prices to gain market share.


News & Analysis

LVMH’s TAG Heuer to Step Up Smartwatch Production to Meet Demand

TAG Heuer will increase production of its smartwatch in coming months after receiving requests from retailers, agents and subsidiaries for some 100,000 timepieces.

News & Analysis

LVMH’s TAG Heuer to Step Up Smartwatch Production to Meet Demand

TAG Heuer will increase production of its smartwatch in coming months after receiving requests from retailers, agents and subsidiaries for some 100,000 timepieces.


Luxury

Watch Brands Find Growth in the Women's Market

As the global demand for timepieces slows, companies are eager to draw from the relatively untapped well that is the ladies watch segment.

Luxury

Watch Brands Find Growth in the Women's Market

As the global demand for timepieces slows, companies are eager to draw from the relatively untapped well that is the ladies watch segment.


Technology

Bits & Bytes | Tag Heuer Smartwatch, Luxury Embraces Data, Revolve Clothing

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Tag Heuer Smartwatch, Luxury Embraces Data, Revolve Clothing

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Technology

Tag Heuer Launches Smartwatch Co-Developed with Google and Intel

LVMH's Tag Heuer has become the first Swiss watchmaker to offer a "smartwatch" to customers, as it seeks to tap a growing market for wearable devices amid flagging sales of traditional watches.

Technology

Tag Heuer Launches Smartwatch Co-Developed with Google and Intel

LVMH's Tag Heuer has become the first Swiss watchmaker to offer a "smartwatch" to customers, as it seeks to tap a growing market for wearable devices amid flagging sales of traditional watches.


Technology

Will Luxury Smartwatches Work?

Several luxury watchmakers have jumped on the wearable tech bandwagon.

Technology

Will Luxury Smartwatches Work?

Several luxury watchmakers have jumped on the wearable tech bandwagon.