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Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
Is the Storm Blowing Over for Watchmakers? Yes and No
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
Is the Storm Blowing Over for Watchmakers? Yes and No
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?
Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.
LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?
Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.
TAG Heuer CEO Exits, Adding to LVMH Watches Woes
Antoine Pin has left the helm of LVMH’s biggest watch label, the group confirmed, increasing uncertainty at a watches division already buffeted by a challenging market ahead of the company’s Watch Week showcase in Milan.
TAG Heuer CEO Exits, Adding to LVMH Watches Woes
Antoine Pin has left the helm of LVMH’s biggest watch label, the group confirmed, increasing uncertainty at a watches division already buffeted by a challenging market ahead of the company’s Watch Week showcase in Milan.
TAG Heuer and New Balance Team Up on a High-End Collaboration
The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.
TAG Heuer and New Balance Team Up on a High-End Collaboration
The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.
Can Swiss Watches Compete on Value?
The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.
Can Swiss Watches Compete on Value?
The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.
Vanguart: How an Eight-Year-Old Startup Sells $200,000 Watches
Scarcity, innovation and the right investors have allowed Vanguart, Biver and more build top-end watchmaking businesses from scratch.
Vanguart: How an Eight-Year-Old Startup Sells $200,000 Watches
Scarcity, innovation and the right investors have allowed Vanguart, Biver and more build top-end watchmaking businesses from scratch.
Can Formula 1 Keep TAG Heuer in the Fast Lane?
The LVMH-owned brand plans to spend nearly 20 percent of sales on marketing this year, new CEO Antoine Pin says, doubling down on partnerships in the fast-expanding world of F1 racing in an effort to keep up growth in a sluggish watch market.
Can Formula 1 Keep TAG Heuer in the Fast Lane?
The LVMH-owned brand plans to spend nearly 20 percent of sales on marketing this year, new CEO Antoine Pin says, doubling down on partnerships in the fast-expanding world of F1 racing in an effort to keep up growth in a sluggish watch market.
Decoding LVMH Watch Week
The event was the first time the group’s watch brands had come together publicly since LVMH Watches chief executive Frédéric Arnault announced plans to streamline the division’s operations in November last year.
Decoding LVMH Watch Week
The event was the first time the group’s watch brands had come together publicly since LVMH Watches chief executive Frédéric Arnault announced plans to streamline the division’s operations in November last year.
Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the top-class Formula 1 motor racing competition will help the group’s Louis Vuitton and TAG Heuer brands withstand the luxury downturn, writes Bloomberg’s Andrea Felsted.
Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the top-class Formula 1 motor racing competition will help the group’s Louis Vuitton and TAG Heuer brands withstand the luxury downturn, writes Bloomberg’s Andrea Felsted.