Sweaty Betty


News & Analysis
Tamara Hill-Norton of Sweaty Betty on Seizing the Opportunity in Activewear
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of fashion’s most dynamic entrepreneurs, BoF speaks with Tamara Hill-Norton of Sweaty Betty, one of the first companies to see and seize the opportunity in activewear.

Tamara Hill-Norton of Sweaty Betty on Seizing the Opportunity in Activewear
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of fashion’s most dynamic entrepreneurs, BoF speaks with Tamara Hill-Norton of Sweaty Betty, one of the first companies to see and seize the opportunity in activewear.