Sweaty Betty
CEO
Founder
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How UK Brands Can Navigate US Expansion
To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.
How UK Brands Can Navigate US Expansion
To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
Wolverine Worldwide Acquires Sweaty Betty for $410 Million
The deal marks an expansion into apparel and direct-to-consumer business for the group known for its wholesale-dependent footwear brands.
Wolverine Worldwide Acquires Sweaty Betty for $410 Million
The deal marks an expansion into apparel and direct-to-consumer business for the group known for its wholesale-dependent footwear brands.
Fitness Retailer Sweaty Betty to Prepare $524 Million Sale
One of the company’s largest backers is consumer-focused private equity firm L Catterton, which invested in the brand in 2015
Fitness Retailer Sweaty Betty to Prepare $524 Million Sale
One of the company’s largest backers is consumer-focused private equity firm L Catterton, which invested in the brand in 2015
Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.
Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
Power Moves | Tapestry Appoints CFO, i-D Names Global Fashion Director
This week Tapestry adds two new members to its group of executives, while i-D hires its new global fashion editor.
Power Moves | Tapestry Appoints CFO, i-D Names Global Fashion Director
This week Tapestry adds two new members to its group of executives, while i-D hires its new global fashion editor.
Sweaty Betty Taps Experience Economy
The athleisure brand's new retail outpost, in the heart of London's Soho, hopes to draw customers with an experience-led offering that includes a cafe and blow-dry bar as well as a fitness studio.
Sweaty Betty Taps Experience Economy
The athleisure brand's new retail outpost, in the heart of London's Soho, hopes to draw customers with an experience-led offering that includes a cafe and blow-dry bar as well as a fitness studio.
The Next Wave of Activewear Players
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
The Next Wave of Activewear Players
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.