Swarovski
Swarovski is a premium jewellery company founded in 1895 in Austria, specialising in crystal and gemstone-embellished jewellery and accessories, as well as watches, home décor and lighting.


Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.

Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.

Can Money Buy Love? Some Brands Are Betting On It.
As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.

Can Money Buy Love? Some Brands Are Betting On It.
As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.

Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Some Wealthy Chinese Are Shifting Away from European Couture Houses
It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.

Some Wealthy Chinese Are Shifting Away from European Couture Houses
It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.

Introducing the Gamechangers Speaking at VOICES 2019
Gabriela Hearst, Matthew Williams, Omoyemi Akerele, Hans Ulrich Obrist and Jefferson Hack are among an exciting line-up of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November 2019.

Introducing the Gamechangers Speaking at VOICES 2019
Gabriela Hearst, Matthew Williams, Omoyemi Akerele, Hans Ulrich Obrist and Jefferson Hack are among an exciting line-up of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November 2019.

Nurturing Creative Individuality at IED
Istituto Europeo di Design cultivates a multicultural environment and cross-school collaborations to foster each student’s creative identity.

Nurturing Creative Individuality at IED
Istituto Europeo di Design cultivates a multicultural environment and cross-school collaborations to foster each student’s creative identity.

Under Populist Attack, French Fashion Responds
As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.

Under Populist Attack, French Fashion Responds
As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.

Swarovski: A Brilliant Future Born from an Innovative Past
BoF meets Nadja Swarovski to hear how the company’s innovation in crystal cutting technology and the production of lab-grown diamonds continues to drive its aesthetic capabilities and cultural values.

Swarovski: A Brilliant Future Born from an Innovative Past
BoF meets Nadja Swarovski to hear how the company’s innovation in crystal cutting technology and the production of lab-grown diamonds continues to drive its aesthetic capabilities and cultural values.

In New York, Fashion That’s Deeper Than Instagram
Colour and maximalism can be scroll-stopping on social media, but precious few designers can marry bright and shiny with emotional depth.

In New York, Fashion That’s Deeper Than Instagram
Colour and maximalism can be scroll-stopping on social media, but precious few designers can marry bright and shiny with emotional depth.

Announcing Atelier Notify, Jennifer Meyer, RE/DONE and MICHI
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Atelier Notify, Jennifer Meyer, RE/DONE and MICHI
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.