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Swarovski

Swarovski is a premium jewellery company founded in 1895 in Austria, specialising in crystal and gemstone-embellished jewellery and accessories, as well as watches, home décor and lighting.

Swarovski
Luxury

Luxury Brands Need Better Strategies for Bollywood. Here’s Why.

Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.

Luxury

Luxury Brands Need Better Strategies for Bollywood. Here’s Why.

Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.


China

Can Money Buy Love? Some Brands Are Betting On It.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.

China

Can Money Buy Love? Some Brands Are Betting On It.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.


China

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

China

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?


China

Some Wealthy Chinese Are Shifting Away from European Couture Houses

It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.

China

Some Wealthy Chinese Are Shifting Away from European Couture Houses

It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.


News & Analysis

Introducing the Gamechangers Speaking at VOICES 2019

Gabriela Hearst, Matthew Williams, Omoyemi Akerele, Hans Ulrich Obrist and Jefferson Hack are among an exciting line-up of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November 2019.

News & Analysis

Introducing the Gamechangers Speaking at VOICES 2019

Gabriela Hearst, Matthew Williams, Omoyemi Akerele, Hans Ulrich Obrist and Jefferson Hack are among an exciting line-up of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November 2019.


News & Analysis

Nurturing Creative Individuality at IED

Istituto Europeo di Design cultivates a multicultural environment and cross-school collaborations to foster each student’s creative identity.

News & Analysis

Nurturing Creative Individuality at IED

Istituto Europeo di Design cultivates a multicultural environment and cross-school collaborations to foster each student’s creative identity.


News & Analysis

Under Populist Attack, French Fashion Responds

As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.

News & Analysis

Under Populist Attack, French Fashion Responds

As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.


Workplace & Talent

Swarovski: A Brilliant Future Born from an Innovative Past

BoF meets Nadja Swarovski to hear how the company’s innovation in crystal cutting technology and the production of lab-grown diamonds continues to drive its aesthetic capabilities and cultural values.

Workplace & Talent

Swarovski: A Brilliant Future Born from an Innovative Past

BoF meets Nadja Swarovski to hear how the company’s innovation in crystal cutting technology and the production of lab-grown diamonds continues to drive its aesthetic capabilities and cultural values.


Fashion Week

In New York, Fashion That’s Deeper Than Instagram

Colour and maximalism can be scroll-stopping on social media, but precious few designers can marry bright and shiny with emotional depth.

Fashion Week

In New York, Fashion That’s Deeper Than Instagram

Colour and maximalism can be scroll-stopping on social media, but precious few designers can marry bright and shiny with emotional depth.


Workplace & Talent

Announcing Atelier Notify, Jennifer Meyer, RE/DONE and MICHI

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

Announcing Atelier Notify, Jennifer Meyer, RE/DONE and MICHI

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.