Swarovski
Swarovski is a premium jewellery company founded in 1895 in Austria, specialising in crystal and gemstone-embellished jewellery and accessories, as well as watches, home décor and lighting.
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Swarovski’s Strategy for Maintaining Its Shine
Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.
Swarovski’s Strategy for Maintaining Its Shine
Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.
Announcing Swarovski to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Announcing Swarovski to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
Can a Creative Revamp Turn Swarovski Around?
Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.
Can a Creative Revamp Turn Swarovski Around?
Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.
How to Tap Luxury’s Hainan Opportunity
Even after China's borders reopen to international travel, holiday-makers will continue flocking to the luxury resorts on this tropical island renowned for duty-free shopping and golden sand beaches.
How to Tap Luxury’s Hainan Opportunity
Even after China's borders reopen to international travel, holiday-makers will continue flocking to the luxury resorts on this tropical island renowned for duty-free shopping and golden sand beaches.
The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth
Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.
The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth
Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Swarovski Shareholders Approve 6,000 Job Cuts
Chief Executive Robert Buchbauer plans to shrink the lower-margin mass-market business and focus on more expensive jewellery.
Swarovski Shareholders Approve 6,000 Job Cuts
Chief Executive Robert Buchbauer plans to shrink the lower-margin mass-market business and focus on more expensive jewellery.
Seizing Opportunities in Asia’s ‘Attention Economy’
Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.
Seizing Opportunities in Asia’s ‘Attention Economy’
Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.
IED Launches New Masters in Textiles
Grounding a creative and strategic education in Made in Italy craftsmanship, the course will focus on design, innovation and sustainability.
IED Launches New Masters in Textiles
Grounding a creative and strategic education in Made in Italy craftsmanship, the course will focus on design, innovation and sustainability.