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Susan Alexandra

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Latest News & Analysis
Marketing

From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze

As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.

Marketing

From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze

As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.


Entrepreneurship

In New York, a New Model for Young Labels

Fledgling labels Susan Alexandra and Mirror Palais found traction with a model that melds Insta-friendly designs and direct-to-consumer sales with made-to-order local manufacturing.

Entrepreneurship

In New York, a New Model for Young Labels

Fledgling labels Susan Alexandra and Mirror Palais found traction with a model that melds Insta-friendly designs and direct-to-consumer sales with made-to-order local manufacturing.


Retail

How Fashion Brands Are Preparing for Lockdown 2.0

Parts of the US and Europe are facing a second wave of shutdowns. This time, retailers are ready. Here’s what’s in their playbook.

Retail

How Fashion Brands Are Preparing for Lockdown 2.0

Parts of the US and Europe are facing a second wave of shutdowns. This time, retailers are ready. Here’s what’s in their playbook.


Fashion Week

8 Key Takeaways From New York Fashion Week

What people were talking about, who went viral and why it matters.

Fashion Week

8 Key Takeaways From New York Fashion Week

What people were talking about, who went viral and why it matters.


Fashion Week

What Comes After Barneys and Opening Ceremony?

In New York, designers reckon with how and where to sell their wares.

Fashion Week

What Comes After Barneys and Opening Ceremony?

In New York, designers reckon with how and where to sell their wares.